Pinduoduo: why China's e-commerce dark horse is on the rise

The founder of the high-flying shopping site explains its competitive edge in the face of China's near-duopoly in e-commerce and bigger rivals Taobao and JD.com.

If you buy a product from Taobao for Rmb29, you will likely get it for Rmb9.9 at Pinduoduo. And that includes delivery fee as well, a widely-circulated message on China's internet reads.

This message offers a simple explanation of how the young startup has so far managed to grow exponentially in China's lucrative e-commerce market by selling products at heavily discounted prices.

Founded in September 2015, Pinduoduo is now China's third-largest online shopping marketplace by gross merchandise volume behind Alibaba's Taobao and JD.com. The application has more than 300 million users and is connected to over 1 billion users through Wechat, China's largest...

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