China's consumer market has faced a decade of digital disruption. The structural transformation amid the rise of e-commerce has taken consumption beyond the traditional physical store and forced vendors to fundamentally alter their business models to meet the demands of a new generation of digital customer.
Now companies in the industrial sector are being warned to prepare for similar revolutionary change within the next decade or risk failure with big companies likely to be most affected.
And if that isn't enough to make investors sit up and take notice consider who the warning comes from Jack Ma, chairman and lead founder of Alibaba.
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