Investors say vows to wedding-planner platform

Although marriage in China is in decline, the investors in wedding planner platform Hunliji hope to put a ring on the Rmb3.3 trillion wedding sector.

People who were born in the 1990s are now at a marriageable age, and the potential of this market has attracted the attention of investors.

Wedding-planner platform Hunliji has completed its $70 million Series D1 funding. It is the highest amount raised so far in the wedding planning market.

Existing investors Matrix Partners China and Orchid Asia led the round and proceeds will be used to improve the platform’s algorithm, build offline franchise outlets and expand advertising.

Hunliji started off as a wedding-service platform and has now accumulated 50 million registered users. It is a platform on which shops can list their services...

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