For Canadian insurer, Asia promises bigger market than home

Janet De Silva, chairman of Sun Life Financial (HK) Limited, discusses the Canadian life insurer''s regional strategy.
What's your unit-linked strategy

De Silva Since 2000 we've invested in technology so we could get into the unit-linked insurance business. Our view at the time was that unit-linked was a fast-growing product segment, and it remains a high growth segment for us in the market.

What's the reason for the growth of unit-linked insurance

Until 1997 many people in Hong Kong focussed on real estate for financial security and retirement planning. People in today's market are disillusioned with that as a long-term solution. So there's been a huge shift to start looking at managed investments and other investment alternatives that will complement real estate holdings but also provide financial security.

What is your main...

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