Do or die: Chinese sports chain wrestles with ecommerce

Hong Kong-listed sportswear retailer Pou Sheng plans to go private so it can make the investment and take the risks needed to catch up with China’s ecommerce boom.

Taiwanese conglomerate Pou Chen plans to take private Chinese sports shoes retailer Pou Sheng International for $1.4 billion, to help it cope with the inexorable shift towards ecommerce in mainland China.

Pou Chen will pay shareholders in the second-largest sportswear operator in China HK$2.03 a share in cash, valuing Pou Sheng at HK$10.9 billion $1.4 billion, according to a stock exchange filing on Sunday.

The sporting goods industry is wrestling with the rapid growth of e- commerce platforms, the integration and collaboration of online and offline operators as well as the change in consumers’ expectations for shopping experience.

Sportwear shops are...

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