CLSA goes Korea crazy

Broker uses pop stars, soap operas and a cinematic roadshow to push the Korean equity story.

CLSA it appears has gone Korea ga-ga. The broker has earned a reputation for making big calls, and doing it with a certain flair - for example, launching its Hong Kong 'Boomtown' report 12 months ago using Hong Kong cinema as a hook. To be fair to CLSA's judgement, the 'Boomtown' call turned out to be a good one, and now its 'Korea wave' call, demands similar attention.

The Hong Kong-based broker has just completed a roadshow to five cities to posit its view that Korea's blooming popular culture is having a synergistic impact on the nation's key brands. Likewise the pop culture 'feelgood' factor is boosting domestic confidence, and...

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