Citi expands Larsen's role to Southeast Asia

Jonathan Larsen will be responsible for consumer banking in Southeast Asia, in addition to his existing position as CEO for Singapore.
Jonathan Larsen has been appointed head of consumer banking for Citi for Southeast Asia. Larsen will be responsible for CitiÆs consumer banking business in Singapore, Indonesia, Malaysia and Thailand.

Larsen will simultaneously continue in his current position as CEO of Citi in Singapore. Larsen has been country business manager for CitiÆs consumer banking business in Singapore since April 2005. He has grown the business through both introducing new products and expanding distribution. Larsen is credited with increasing the customer touch-points in Singapore from five when he took over to currently 800. He also has a number of firsts to his name in credit cards and other customer-focused initiatives.

ôJonathanÆs Singapore and Asia-Pacific experience will be timely as we seek to grow our business in Indonesia, Malaysia and Thailand, which are very important markets for Citi,ö says Stephen Bird, CEO of CitiÆs global consumer group for Asia-Pacific.

Larsen was earlier the head of retail banking for Citi in the Asia-Pacific, overseeing 12 countries, a position he held concurrently with the head of business development for the region.

Before Larsen joined Citi he was a principal in the financial services group of Booz, Allen & Hamilton. He began his career in the insurance and banking operations of the National Mutual Group in Australia and New Zealand, which is now a part of AXA.
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