Citi Asia plans more branches in the cities

Consumer banking is the backbone of Citi's Asia network. We talk to regional consumer head Jonathan Larsen about the business.

Asia was the largest contributor to Citi's consumer banking business globally in terms of net income in 2009, and again in the first quarter this year. Regional consumer head Jonathan Larsen discusses his plans for the future and the changing trends of the Asian consumer.

How important is the consumer business to Citi in Asia-Pacific
We live in a region that is home to more than half the world's population and with the growth rates in Asia-Pacific, the rise of the Asian consumer will be the story of the coming decade. As such, this region is crucial to not only our Asia-Pacific franchise but also our global franchise. This is why...

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