China M&A

Chinese YouTube equivalents join forces

Former rivals Youku and Tudou become allies through a $1.2 billion merger.
<div style="text-align: left;"> Youku joins forces with former rival Tudou to compete in China’s growing online advertising market (Imaginechina) </div>
<div style="text-align: left;"> Youku joins forces with former rival Tudou to compete in China’s growing online advertising market (Imaginechina) </div>
March 13, 2012

China's largest online video company, Youku Inc, yesterday inked an agreement to merge with its immediate domestic rival, Tudou Holdings, through an all-share deal that is valued at more than $1 billion. The transaction will combine two companies that jointly account for one-third of China's online advertising market, yet it remains to be seen how dominant the new group will be.

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