Retail consumers

Chinese e-commerce giants battle for offline advertising market

As online e-commerce growth slows, JD.com is following in the footsteps of Alibaba and Baidu to target the offline advertising market.

Carol Huang

August 12, 2019

The battle for online traffic between Chinese internet giants has gone offline.

Xinchao Media Group said on last Friday that it had received an Rmb1 billion $141 million strategic investment from JD.com.

This is the second strategic investment for the elevator TV provider within 10 months. In November last year, Baidu invested Rmb2.1 billion $300 million in the company to develop artificial intelligence for elevator TV.

“The investment from JD.com is all in cash,” Xinchao’s PR manager Yun Xiao told FinanceAsia on the telephone.

Xinchao currently has 700,000 elevators in about 100 Chinese cities, and it...

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 1 article per month from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team subscription (2-5 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at [email protected], or +(852) 2122 5222