Most investors in the Hong Kong stock market are about to learn something new over the next few weeks as Chinese chemicals company Lumena Resources Corp gets ready to launch an initial public offering. While it is the world's second largest producer of thenardite, the company is likely to face a situation where few investors are familiar with the industry -- let alone know what thenardite is. That in mind, joint bookrunners BOC International, Credit Suisse and Macquarie, which kicked off pre-marketing activities on Monday this week, are planning to spend two full weeks on investor education with the formal roadshow scheduled to begin on June 1.
However, people familiar with the company say the...