BNP Paribas targets Asian structured investors

It believes Asia will be as successful a market as Japan as it prepares a total risk service for investors.

Asian markets will catch up with Japan in use of structured investment products, says Stephane Rougier, global head of structured and indexed investments at BNP Paribas Asset Management in Paris. As a result the firm intends to step up its marketing in the region, in part by introducing a new tool to help clients assess their entire structured portfolio's total risk.

Rougier acknowledges BNP Paribas AM has been slow to target the Asian space, but says the firm is well established in Japan, with 18% of the structured investment market. He says the reason is that he saw a lot of toxic products being sold in places such as Hong Kong...

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