bio-beauty-targets-310-million-from-ipo

Bio Beauty targets $310 million from IPO

In a discouraging primary market, the China-based skincare and cosmetics producer tries to attract investors with a typical Chinese consumption story.
Chinese skincare and cosmetics producer Bio Beauty Group will kick off the retail portion of its initial public offering today amid news that other players have been forced to delay or downsize their offerings due to waning investor demand.

But the spin-off from Hong Kong-listed Global Green Tech Group is hopeful that its exposure to ChinaÆs fast-growing consumer industry will help attract investors. The company is aiming to raise up to HK$2.4 billion $310 million and, according to a source, the deal is already well oversubscribed.

Bio Beauty is involved in the research, development, manufacturing and sale of skincare products as well as colour cosmetics. It markets its products under the brand ôMarjorie Bertagneö...
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