Big on Japan: Citi CEO predicts another big year ahead

How do you compete against the large local banks in Japan
Japan is the world’s third-largest economy and as such remains an important country on the radar for global multinationals. But we are also seeing an increased outbound drive by Japanese companies as they expand overseas.

To help Japanese multinationals expand we have opened dedicated Japan desks across the world to serve Japanese clients in areas such as cash management, hedging and trade finance. Citi’s global reach and presence across emerging markets gives our Japan franchise a significant competitive advantage and we will expand these desks further this year. 

We already have Japan desks in China Beijing, Shanghai, Guangzhou, India, Indonesia,...