Reality cheque: Indonesia's WIR plans virtual reality IPO

WIR is planning to list in Jakarta later this year. The fast-growing Indonesian startup is banking on its ability to create a virtual bridge between big brands and consumers on the populous archipelago.

Reality cheque: Indonesia's WIR plans virtual reality IPO

As traditional shopkeepers struggle to compete with the rise of e-commerce giants, Jakarta-headquartered WIR is offering a solution virtual stores.

Housewives across Indonesia can open a franchise with the right to sell famous brands for as little as $18. Customers can browse in 3D digital shops for products as if they were in a physical store, plucking simulated products off the shelves while they navigate between aisles.

Popular smartphone games like Pokemon...

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