Secoo deal underlines China's growing luxury appeal

L Catterton Asia, together with JD.com, is taking a substantial stake in the high-end online platform and sees many opportunities to leverage its other luxury brands, its chairman explains.

Secoo deal underlines China's growing luxury appeal

'Tuhao' is the Mandarin slang for it  China's nouveau riche and below them are the tens of millions of people who make up the country's expanding middle classes together they encapsulate the burgeoning spending power catalysing the rise of high-end online retailers in China.

Among them is Secoo Holding, which this week announced a $175 million investment from consumer-focused private equity firm L Catterton Asia and China’s largest retailer JD.com.

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