Pinduoduo: why China's e-commerce dark horse is on the rise

The founder of the high-flying shopping site explains its competitive edge in the face of China's near-duopoly in e-commerce and bigger rivals Taobao and JD.com.

Pinduoduo: why China's e-commerce dark horse is on the rise

If you buy a product from Taobao for Rmb29, you will likely get it for Rmb9.9 at Pinduoduo. And that includes delivery fee as well, a widely-circulated message on China's internet reads.

This message offers a simple explanation of how the young startup has so far managed to grow exponentially in China's lucrative e-commerce market by selling products at heavily discounted prices.

Founded in September 2015, Pinduoduo is now China's third-largest...

FinanceAsia has updated its subscription model. Registered readers now have the opportunity to read five articles from our award-winning website for free. Please subscribe for unlimited access.

Click for more on: pinduoduo | startup | china | consumer | alibaba | jdcom | tencent | sequoia

Print Edition

FinanceAsia Print Edition

EVENTS