Dalian Wanda agreed on Tuesday to buy sports marketing company Infront Sports Media from European private equity company Bridgepoint for 1.05 billion $1.2 billion, extending its buying spree beyond its core real estate market.
Dalian Wanda, backed by Chinese billionaire Wan Jianlin, has been aggressively making acquisitions.
Last month, it bought a 20% stake in Spanish football team Atletico Madrid and separately agreed to buy some prime office buildings overlooking Sydney Harbour Bridge from Blackstone.
In 2012, the group also bought cinema chain AMC Entertainment for $2.6 billion including debt.
Its latest deal will secure Dalian Wanda,...