Indonesia’s BlueBird IPO takes flight

Indonesian taxi operator hopes strong brand image will overcome weakening equity markets.

Indonesia’s BlueBird IPO takes flight

BlueBird, the Indonesian taxi operator, begins roadshows on Monday for a Rp3.7 trillion $307 million initial public offering.

The proceeds have been fixed but the company, one of the country's leading brands, has left itself plenty of flexibility by going out with a range for both the price and the number of shares it hopes to sell.

According to a term sheet seen by FinanceAsia...

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