Zongbo Media takes aim at new channels

By targeting China''s blog community, founder Chen Weiming could be revolutionizing the film industry.

Sometimes you encounter an entrepreneur with a business model that is so wacky it puts all the earnest attempts by other business people you have met so far into the shade. One such is Chen Weiming, the short, cherubic president of Zongbo Media Co the Chinese name for the company is composed of the characters for 'middle' and 'knowledge'. Dressed in a colourful sports shirt, tan trousers and sockless in his leather moccasins unheard of in China Chen comes across as self-effacing and soft spoken.

He is a native of Hunan and attended university in the pretty and dynamic coastal city of Xiamen. Hunan is a very traditional province. Many people...

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