Yeo abandons UBS for Citi

She accepts newly-created position, while Nels Friets takes on added responsibilities.

Buan Lee Yeo is joining Citigroup in a newly-created role as head of generalist equity sales. From her base in Singapore office, she will guide the generalist sales teams in both Singapore and Hong Kong, as well as co-ordinate coverage with country equity heads.

Citi poaches Yeo from UBS, where she was also a managing director in its equity sales division.

Citi has also said that it is expanding the scope of Nels Friets, currently head of equities for Singapore and Malaysia. In his new role, he will also cover Thailand and co-ordinate coverage in the ASEAN region, working closely with Mark Rosenfeld, head of ASEAN research.

According to Citigroup, Friets' enhanced role reflects the integration of the ASEAN countries within its Global Corporate and Investment Bank. Both Yeo and Friets will report to David Ratliff, managing director and head of Asia equities.