Why Uxin must hit top gear to make $500m IPO pay off

As loss-making Chinese auto trading app prepares Nasdaq listing, the company needs to distinguish itself from rivals in a fiercely competitive market. Will Leonardo DiCaprio help?

Uxin is set to become the third Chinese automobile trading platform to go public in the US after the Beijing-headquartered company applies for a Nasdaq initial public offering worth up to $500 million on Wednesday.

The seven-year-old company is likely to grab some attention particularly from the US investment community since it has been some while since the last Chinese auto trading site launched an IPO. Bitauto went public in 2010, while the IPO of Autohome was completed in 2013.

But Uxin's upcoming flotation is far from the only example of major fundraising activity in the sector a string of Chinese auto-trading apps are competing for...

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