Why Sun Hongbin took a shine to LeEco

The Chinese property tycoon's bold investment in a sprawling, troubled technology play raised eyebrows. Investors are nervous, but there are grounds for optimism, too.

When Jia Yueting, the founder of Chinese technology company LeEco, got a visit from one of the country’s billionaire property tycoons in December, he thought it would be little more than an informal catch-up, according to someone close to the situation. But as Sun Hongbin peppered the younger man with questions, it was clear he had something very specific in mind.

Sun, the chief executive of Sunac China Holdings, asked Jia whether he had considered a strategic partnership. He discussed the possibility of Sunac moving into other industries. The two men shared their thoughts on the prospects of LeEco, a sprawling technology conglomerate.

...

¬ Haymarket Media Limited. All rights reserved.

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222