Philanthropy has been much featured in this
magazine over the past three to four years.
One of the repeated messages has been that
the philanthropist should not underestimate the challenges
of executing their plan.
In the past couple of years I have had a chance to
experience this for myself. HereÆs how.
In the wake of the devastating Tsunami that hit Asia at
the end of 2004, FinanceAsia was approached by banker
Mark Bucknall with the idea of raising money to help with
the reconstruction. The initial vision was to build a school in
Sri Lanka in an area that had been affected by the Tsunami.
Bucknall committed to raise individual donations from
bankers in London and Hong Kong, and FinanceAsia
raised money from its 2005 black tie awards dinner. Eight
banks agreed to sponsor a special Tsunami tombstone
bond. They were: ABN AMRO, Barclays, Citigroup,
Credit Suisse, Goldman Sachs, JPMorgan, Merrill Lynch
and Morgan Stanley. Between the individual donors and
the banks we raised $348,000.
Terry Farris, who specialises in helping billionaires in
their philanthropic activity, very kindly advised us on the
practicalities of getting our charitable vehicle off the ground.
He put us in touch with a local Hong Kong accountant that
was expert in dealing with the inland revenue and could
help with the application to get charitable status. What
followed were a couple of months of paperwork, in which
the charitable vehicle û which we named the Schools Relief
Initiative (SRI) û was finally given tax-exempt status.
The next challenge was to open a bank account with
HSBC. I do not use the word æchallengeÆ here lightly. With
the advent of new anti-money laundering regulations, and
with trustees in London as well as Hong Kong, this proved
to be a more onerous process than anticipated.
It was not till the second half of the year that all of the bureaucratic aspects of setting up SRI
were finally accomplished û and we
finally had a bank account that donors
could pay money into and get a receipt
that made their donation tax exempt.
I stress this point because it was
precisely the opposite of my expectation.
Naively, I had assumed such paperwork
would take a couple of months at most.
Anyone who plans to do something
similar should be aware that the
bureaucratic hassles will test your
patience.
Over the next few months the
various donors began paying their
monies. By the beginning of 2006 a large
part of the committed funds had been
paid. To have got this far, felt like
something of a pyrrhic victory, however.
For those of us involved in the project
there was a sense of frustration that one
year on from the Tsunami, we had not
spent a penny. The best we could say was
that none of the donorsÆ money had been
wasted on the administrative expenses of
setting up the charity, since this was
covered by the individual trustees.
Throughout 2005 we had been in
dialogue with established charities û with
the idea being to work with them to
spend the funds on our desired schoolrelated
project. We had committed
initially to work with Oxfam, and
explored potential opportunities. These
talks failed to lead to a concrete plan. We then opened discussions with Room to Read, a charity that
specialises in building schools and libraries and had begun
working in Sri Lanka. We liked the charity and its efficiency,
but we werenÆt able to agree on how SRI could work with
Room to Read on a standalone project û as opposed to just
handing over all the cash we had raised.
In January 2006 we recognised that only so much could
be achieved by email and so during Chinese New Year my
then fellow FinanceAsia editor, Jackie Horne, and I made a
trip to Sri Lanka. Our contacts at Oxfam put us in touch with
various local charities and individuals whom we met in the
Colombo area. We went to refugee camps, and were surprised
to see how little had been achieved in a year. The word
æcorruptionÆ was used repeatedly as an explanation for how
the billions of dollars committed to Sri Lanka had somehow
managed to have so limited an impact on the problem areas.
Our own delay in spending our funds û which could not
be described as deliberate or part of any grand strategy û
coincidentally proved to be no bad thing. The months
immediately after the Tsunami had seen vast sums
committed and a lot of seeming activity. But many of the
real needs had yet to be addressed. While in Sri Lanka we
found no shortage of people with proposals for how we
could use our funds in an effective way.
Another naive assumption was quickly demolished in
the early days of the trip. A former headmaster, now
running a local charity, told us that our concept of building
a school from scratch was not the best approach. For one
thing, it would be very difficult to work with the educational authorities. For another, Sri
Lanka did not lack schools, but rather
needed to improve those it had. It
particularly needed to improve skills in
growth areas for the economy such as
IT û and that meant building computer
centres at schools, for example.
Our days in Colombo had been
educational but we were keen to visit
some of the more rural areas impacted
by the Tsunami. A contact in Hong
Kong had put us in touch with a local
charity in the southeast of the country.
The charity, the Environmental
Community Trust (ECT), was based in
the town of Tissamaharama, which is a
7-8 hour drive from Colombo along the
coastal road.
ECT had been set up by a Sri
Lankan, Patricia Parkin, who was based
in England and was building a small
hotel in the area. She had been
devastated by what she saw when the
Tsunami occurred and raised money in
England to help. ECT was born and
became registered as a local charity in
Sri Lanka. Parkin had hired a local
project manager, Jayasinghe, and they
had started working on plans for potential projects with 19 local schools.
We visited a number of schools
with Jayasinghe who introduced us to
the institutionsÆ principals and they
explained their various needs. Some
had more detailed plans than others.
One of the more energetic principals
was Mr Kithsiri at the Mahasenpura
school who had land on which he had
wanted to construct a computer
centre. Other more rural schools had
somewhat more basic needs, such as
new toilets to replace the unsanitary
shacks currently used, new desks,
connection to the local electricity grid
and the building of partitions to create
separate classrooms (they were
currently teaching in long rooms in
which separate classes sat cheek by jowl
in a noisy cacophony reminiscent of a
Dickens novel). Many schools had the
ambitions to build libraries and stock
them with new books.
We returned to Hong Kong where
we discussed the proposals with the
other trustees, who included Bucknall
and Hong Kong based banker, Rod
Sykes. We eventually decided that the
projects in Tissamaharama had a great
deal of merit and could have a major
impact on the education of the local
children. We also elected to work with
ECT as a strategic partner.
It also helped that in May, Jackie
Horne û who had resigned from
FinanceAsia û decided to go back to
Tissamaharama and work as a volunteer
teacher for a couple of months. Her
experience became invaluable in
helping us to further understand the
local needs; and likewise in working
with ECTÆs Jayasinghe to fully cost and
implement the projects.
We eventually decided that our
marquee project would be to construct
the computer centre at Mahensenpura
school. This would give us a chance to
work closely with ECT and test the
partnership. What followed were
several months in which plans were
finalised, government approvals
sought for the structure (no building
could be erected on a Sri Lankan
schoolÆs land without approval from the district engineer)
and competitive bids put out to local contractor. Once
complete, we gave the go ahead, and began releasing funds
in tranches, as and when they were required. We also
released funds for a host of smaller projects at the other
local schools.
Jackie Horne returned to Sri Lanka during this period,
and again her help proved invaluable on the project
execution side. It cannot be understated how difficult even
the most seemingly straightforward things can prove in
projects like these. Many things werenÆt available locally,
and so eight-hour drives to Colombo would be required û
such as to negotiate a price for and buy the computers. And
as the computer centre planned to have its ceremonial
opening in February, there was the key issue of connecting
it to the power supply. This could take up to two months in
Sri Lanka, but a determined Jackie and Jayasinghe managed
to get all the relevant chops and approvals in a single day û
though it required much driving and patience to do so.
Mark Bucknall and I joined Jackie in February for the
opening. I donÆt think I was fully prepared for what an event
this would prove, nor for how impressive the new centre is.
The construction quality is way above my expectation,
and the natural light extremely good. The centre is fitted
out with 23 Dell PCs and desks, all networked to a central
computer that the teacher can use to instruct from û with an
additional two PCs in the centreÆs office. To ensure the
computers function well there are a couple of airconditioning
units. Apart from building the facility we have
funded it and insured it for five years. SRI has hired four
teachers, a manager and two security guards (both of whose
children attend the school). The teachers also serve the role
of troubleshooters who can help fix PCs at surrounding
schools. Incorporated in the five-year funding plan are these
seven (new) employeesÆ salaries.
What is particularly good about the project is the way
the schoolÆs principal agreed from the outset to make it a
æcommunityÆ facility. Hence, the schoolÆs children will be
taught how to use computers in the mornings; while
members of the local community can be taught in the
evenings. And when broadband internet arrives (in the
next six months) the plan is to allow members of the local
community to use it on Sundays for internet surfing and
email; while the schoolchildren can use it for homework
on Saturdays.
On weekday afternoons, the initial plan is to bring in
school teachers from the surrounding schools for computer
training. ECT has donated 85 PCs from schools in England
to 18 of the surrounding schools; but as yet the teachers do
not even know how to switch them on. Once trained, even
children in the surrounding schools will be able to start to
learn computer skills. Not surprisingly, the demand from
local teachers for this training has been heavily subscribed.
Given its likely impact on the local community, the
opening ceremony was treated with some pomp. Local
priests first blessed it. And we were honoured to have the
centre officially opened by Minister for Irrigation and Water
Management Chamal Rajapakse û who also happens to be
the brother of Sri LankaÆs president. With the children all
turned out in clean uniforms, or specially made outfits û
indeed 800 children participated in the opening event û
Rajapakse was greeted by a marching band, a flag-raising
ceremony and then marched through a cortege of clapping
schoolchildren to cut a ribbon and unveil a plaque. He then
went in to the centre and symbolically switched on the first
computer, and chatted with the new computer teachers. He
later addressed an assembly hall of about 500 people û
which included 50 local VIPs, 18 school principals,
teachers, parents and schoolchildren û and spoke of how
beneficial this project would prove. Indeed, he stated that
with a new international airport and deepwater port being
constructed in the area, the training of computer skills
would be vital and lead to great job opportunities for those
who attained the requisite skills. (Perhaps in an indication
of how seriously Sri Lankans take education, the event was
even featured on the eveningÆs national television news.)
Indeed, what makes this computer centre even more
valuable is that it has established a blueprint. That is to say,
having constructed it, it will be possible to build replicas
around the Tissamaharama area in the coming years. The
total cost of building and fitting out the computer centre
was $55,000. The estimated funding cost for the next five
years will be an estimated $60,000.
During this trip we also made a field trip to visit six
other schools where we had funded smaller projects. The
principals we met were largely pleased with what had been
done, and normally had further requests û such as in one
case to build a special classroom block for the areaÆs
mentally handicapped schoolchildren. (In order to make the
construction cost of this project more efficient, we plan to
tack a library on to it to serve the rest of the school. This
school has 3,190 pupils and quite incredibly, no library).
Ongoing projects (we are working on a total of 29)
include the building of other libraries û with practically
every school asking SRI for one. Among completed projects:
classroom partitions had been finished; one school had been
connected to the electricity grid and been wired; and
playground equipment had been installed at four schools.
For anyone who has never been there, it is hard to
imagine what Sri Lankan schools consist of. They are little
more than shells, with no windows, doors, books or even
desks and chairs in some cases. But this is not through lack
of demand or effort on the part of the Sri Lankan people. It
would be hard to find a country where the desire for
education is so strong (except perhaps India) and the
government so clearly lacking. At one school, the parents have built about eight classrooms
themselves after giving up hope the
government would ever give them some
money. SRI is now going to provide the
cash so that they can finish these
classrooms. They have built brick shells
and we are going to give them the
money to plaster the walls and put wire
mesh on the windows. At another
school, we are going to hire the tools so
that the parents can level off a playing
field for the children.
Perhaps the most eye-opening
experience of our recent field trip û and
again, a key lesson I have learned û
related to the new toilets that our
funding had constructed. They were all
designed to an identical plan, so as to be
clean and functional. However, at one
school we noted the toilets smelled and
that the principal had lost the key to the
padlock. The children were not
instructed how to use the new toilets û
even though they had been in use since
December û and there was no cleaning
rota in place. The principal had not
even applied to the government to
knock down the old toilet blocks. It was
very disappointing, to say the least.
The next school we visited was
precisely the opposite. The principal was
a highly organised man, and both the
boysÆ and girlsÆ toilets were both clean
and odour-free. He explained how big a
difference the new toilets had made to
the children and how they had a rota for
cleaning them each day. He had also
applied to the government to tear down
the old, and unsanitary toilets.
At the next school we visited, we
were asked if we would build new toilet
blocks. Armed with our morningÆs
experience we asked how they would
keep them clean and so forth. The
principal û with similar vigour to his
peer at the previous school û described
how his rota system would work, and
the importance he saw in teaching the
children how to use the toilets in a
sanitary fashion. The whole experience
was an eye-opener. Two of the school
principals clearly ægot itÆ, while the first
one we had visited clearly did not. It was proof that no matter how good your
intentions, the project will likely fail if
the local principal fails. We resolved that
in the case of that first principal, we
would have Jayasinghe explain that his
requests for new funding would only be
considered when he had demonstrated
that the toilets were being cleaned and
used properly, and that the old toilets
had been demolished.
I guess you could say SRI has now
completed phase one of its projects in
Tissamaharama. We still have funds for
future projects, and that is no bad thing
since the local need remains virtually
bottomless. I am happy that one area
that distinguishes SRI as a charity is
that every dollar of the donorÆs money
is being spent on the projects
themselves. None of the administrative
costs of the charity nor travel expenses
have been paid for out of these funds.
It has been an instructional
experience so far. Many initial, and
somewhat naive assumptions were soon
jettisoned. With the benefit of experience I can now attest
that it is easy to have the urge to be philanthropic û
however, executing that vision requires a whole different
level of commitment. As the experts always warned: do not
underestimate the difficulties of carrying out your plan. And
probably most important of all: be prepared to adapt your
plan to local needs.
I will end by talking about Osuwinna School, which is a
great example of why charity is not just about giving money
but empowerment. Before SRI turned up on the scene, the
government was threatening to close Osuwinna School and
the kids would have had to walk about an hour to the nearest
school. ItÆs in a poor, rural community and had no facilities.
SRI has provided classroom partitions and electricity, the
principal has built a small toilet block with his own salary
and we are renovating dilapidated staff quarters into a library
and small computer room in association with the parents.
The latter are doing all the brickwork, plastering and
carpentry. So it has been a real community effort. As a result,
the government is no longer going to close the school and
Jayasinghe reports there was a 40% increase in the enrolment
of class one students this January.
If you would like more information on SRI, or wish to
donate funds, email [email protected]
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