What's hot and what's not in Citic Capital’s NZ beauty buy

The buyout firm’s acquisition of New Zealand-based Trilogy is on trend with global consumer shift towards natural products but out of fashion in age of born-digital upstarts and single brand VC-investments.

The $250 billion beauty industry is at the cutting edge of consumer trends and a bellwether of change for the fast-moving consumer goods sector.

Private equity and venture capital VC firms have been upping their investments in firms that best embody the latest trends in online shopping, such as Urban Decay and Anastasia.

These attractive propositions are single-brand, digitally savvy and environmentally-minded firms, according to an analysis of the global beauty sector by consultants at McKinsey, which was released this week.

In Asia, LVMH-backed L Catterton Asia bought a stake in Korea’s Clio in 2016 while Bain Capital has invested across the...

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