Warburg Pincus sees future in China's big data analysis

The private equity firm is leading the latest funding round for Sensors Data, a start-up which analyses data for some of China's largest companies.

Sensors Data, Chinese user behavior analysis start-up. has closed its series-C financing totaling $44 million, the company said on Friday.

The financing is led by Warburg Pincus, with Sequoia Capital China, DCM Ventures, Xiang He Capital, Morningside Venture Capital, Linear Venture and Future Capital co-investing in the round.

Founded in 2015, Sensors Data will use the funding to invest more in product R&D, market scaling and professional services. Its core product, Sensor Analytics, helps customers collect data and with  modelling and analysis of the data.

Sensors Data says it serves more than 500 corporate customers including China Unionpay, China Telecom, Baidu Video, China Youth Travel Service, Wanda, Haier and Sichuan Airlines.

A Warburg Pincus study shows over 40% of customers use Sensors Analytics in multiple departments every day.

“Chinese companies are at the juncture of transitioning from the Internet era to the data era, and more and more of them have started to explore the value of their data assets,” said Ye Yuan, partner at Morningside Venture Capital, in a statement.

Sensors Data raised its angel-round financing in March 2015, and announced its series-A financing of $4 million and series B financing of $11 million in April 2016 and March 2017, respectively.

Series-A financing was led by Sequoia Capital China, and all of the company’s angel investors co-invested, including Linear Venture, Future Capital and individual investor Manzi Xue. Series-B financing was led by DCM Ventures, with Sequoia Capital China co-investing.

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