Wake up and smell the Reality

Refocused, rebooted and rebranded, iRG think being a boutique is the way forward.

Formerly known as iReality, and formerly having an expansive business plan to conquer the e-world in Asia, the firm has now rebranded and refocused as an investment banking boutique called iRG. Chief executive and former Lehman tech banker, Matt Burlage explains the new vision.


Matt BurlageWhy did you change the name from iReality to iRG
Originally, we set up iReality because we believed people were about to get a dose of reality. We thought that only five in 100 of the Internet companies were going to survive, hence reality in the name. The i represented a lot of different things such as implementation, and the Internet.
We are rebranding to iRG, because the e and i...


FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222