Two online brokers in Asia Pacific make global top 10 list

Commonwealth and OUB lead the region, but fail to meet the same service standards as top US online brokers.

Elton Cane

October 03, 2000

The latest research report by Lafferty Internet Ratings (LIR), an international benchmarking research service for online financial service companies, has ranked Australia’s Commonwealth Securities and the online broking division of Singapore’s Overseas United Bank (OUB) among the world’s best.

For the report, the websites of the top 50 European, North American and Asia Pacific online brokerages were comprehensively reviewed and rated using five criteria: interactivity, content, navigation, speed and design. The maximum rating was 10 points each for design, speed and navigation, and 15 for interactivity and content, giving an overall potential total of 60 points.

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