TVB: mainland door ajar

As competition heats up in the lucrative mainland television industry, TVB finally has a trump card to show for its past patience and efforts: a cooperation pact with state-owned broadcaster CCTV is about to be sealed.

TVBÆs [511] relentless efforts in forging business relationships with mainland television authorities are about to turn a new page: it is close to signing a cooperation deal with China Central Television (CCTV), the state-owned national TV broadcaster, whereby programming on TVBÆs TVB8 and Xing He satellite channels will be accessible via CCTVÆs channels on a China-wide basis

In reciprocation, TVB will rebroadcast certain CCTV channel programs via its direct-to-home (DTH) platform in North America, Europe, Australia and Southeast Asia

TVB has a decided advantage over its potential rivals, as it owns the...

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team subscription (2-5 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at [email protected], or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team subscription (2-5 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at [email protected], or +(852) 2122 5222