TVB: mainland door ajar

As competition heats up in the lucrative mainland television industry, TVB finally has a trump card to show for its past patience and efforts: a cooperation pact with state-owned broadcaster CCTV is about to be sealed.

TVBÆs 511 relentless efforts in forging business relationships with mainland television authorities are about to turn a new page it is close to signing a cooperation deal with China Central Television CCTV, the state-owned national TV broadcaster, whereby programming on TVBÆs TVB8 and Xing He satellite channels will be accessible via CCTVÆs channels on a China-wide basis.

In reciprocation, TVB will rebroadcast certain CCTV channel programs via its direct-to-home DTH platform in North America, Europe, Australia and Southeast Asia.

TVB has a decided advantage over its potential rivals, as it owns the world's largest Chinese language program library, totalling 80,000 hours of production.

TVBlogoLate last year, TVB obtained an...


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