Hong Kong's TVB: closer to the Middle Kingdom

TVB has been granted one of five broadcasting licenses in China, which should boost company revenue and bring its plan for expansion closer to fruition.

StockHouse LogoThe recent announcement by TVB 511 that it was revising downward its advertising rates for the coming year garnered most of the headlines and led to negative comments from analysts. However, news out of Beijing that the Company had been one of five foreign companies granted a broadcasting license should more than offset the shortfall in Hong Kong revenue. This, combined with news that TVB plans to launch a new PRC lifestyle and entertainment internet portal, places its Middle Kingdom aspirations closer to fruition.

News of the broadcasting license instantly enhances the Companys longer-term earnings outlook. Strong viewership numbers are almost assured given TVBs established brand name and expertise in Chinese language...

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222