the-rise-of-generation-a

The rise of Generation A

As people in Asia and other emerging markets get richer, the strategies being devised to profit from the effects of their wealth are becoming more surgical.
Macquarie is launching an emerging markets infrastructure and development index that capitalises on rapid urbanisation in Asia and Africa. It is a timely move. This year, the world's urban population will equal the rural population for the first time, driven by a growing middle class û a group of people that Macquarie is calling Generation A.

A is for aspiration. These are people, says Macquarie, with an annual income of $3,000 to $5,000, who have moved to a larger city and for the first time own things such as mobile phones and fridges, and are considering buying their first car and taking their first holiday. They plan to send their kids to university and want...
¬ Haymarket Media Limited. All rights reserved.

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222