The Asian Crisis - A catalyst for change

The Asian crisis has forced many Asian companies to shift their focus beyond their traditional domestic and intra-Asian markets to global markets with which they are less familiar.

In particular, booming US and European markets represent an opportunity for Asian exporters to trade themselves out of recession.

The Asian crisis has forced many Asian companies to shift their focus beyond their traditional domestic and intra-Asian markets to global markets with which they are less familiar. In particular, booming US and European markets represent an opportunity for Asian exporters to trade themselves out of recession.

However, dealing with unfamiliar markets and often larger importers used to dictating the terms of trade, represent major challenges for Asian exporters. The same issues also present challenges and opportunities to exporters' banks as they endeavour to support their customers' recovery efforts.

Large importers have for...

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