The ABC of CRM

Cutting through the hype about customer relationship management.
A quick perusal of the stands at any e-commerce or software expo these days would likely yield the observation that every software company in the world offers some kind of Customer Relationship Management CRM product. Cynical observers might see CRM as just one of the latest acronym bandwagons that software vendors are jumping aboard, and in some cases they would be right. But thousands of the worlds top companies have benefited greatly from CRM technology and an asssociated re-engineering of their business processes, so it is worthwhile to cut through the marketing hype and examine exactly what the technology is about.

Customer Relationship Management CRM is an approach to business that uses continuously...

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222