Suning buys stake in online TV group PPTV

Suning and Lenovo’s private equity unit Hony Capital invest total of $420 million in PPTV, intensifying competition in China’s online retail industry.
China’s traditional appliance chains such as Suning are in urgent need of adapting their business models to survive in a multimedia era.
China’s traditional appliance chains such as Suning are in urgent need of adapting their business models to survive in a multimedia era.

Suning Commerce Group, China’s biggest appliance chain, has acquired a 44% stake in PPLive (known as PPTV), a large online video company in the country, becoming its largest shareholder.

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