!["Operation and marketing cost in China [are] different from those in the US and other countries" - Starbucks (China).](http://cdn.i.haymarketmedia.asia/?n=finance-asia%2fcontent%2fstarbucksChina.jpg&h=684&w=1216&q=100&v=e322934bf3&c=1)
It is one thing for local media to highlight perceived injustices meted out by foreign corporations, but China’s state TV station’s “expose” of the price of Starbucks’ coffee appears rather more frothy than defending consumer rights.
CCTV, the country’s official broadcaster, on Sunday questioned the global coffee brand in one of its news programs complaining that the price of a 354ml café latte in Beijing, at Rmb27 $4.4, was higher than in London, Chicago and Mumbai, where the same drink costs Rmb24.25, 19.98 and 14.6, respectively.
The report, however, was more of a decaff than a double-shot latte and failed to compare Starbucks with other...
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