Starbucks attack could be grande for China

Local media’s criticism of the US coffee chain over the cost of its products has deepened fears that non-liberal thinking could percolate through Beijing’s leadership.
"Operation and marketing cost in China [are] different from those in the US and other countries" - Starbucks (China).
"Operation and marketing cost in China [are] different from those in the US and other countries" - Starbucks (China).

It is one thing for local media to highlight perceived injustices meted out by foreign corporations, but China’s state TV station’s “expose” of the price of Starbucks’ coffee appears rather more frothy than defending consumer rights.

CCTV, the country’s official broadcaster, on Sunday questioned the global coffee brand in one of its news programs complaining that the price of a 354ml café latte in Beijing, at Rmb27 $4.4, was higher than in London, Chicago and Mumbai, where the same drink costs Rmb24.25, 19.98 and 14.6, respectively.

The report, however, was more of a decaff than a double-shot latte and failed to compare Starbucks with other...

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