Star Cruises

After a recent foray into the international convertible market, Star Cruises is steaming into calmer waters. We talk strategy with Gerard Lim Ewe Keng, SVP in the Chief Executive Office.

How is business after the difficult times at the beginning of the year

Lim We have two portions of our business the Asian part under Star Cruises and the American portion under the NCL brand. People have described the second quarter of this year as the perfect storm with SARS in Asia and the Iraq war. But since then business has recovered. The numbers have definitely come back in Asia. Inter-Asian travellers from Singapore and Hong Kong have come back. But the Caucasian market of Australians and Europeans flying to Asia to take cruises has not come back yet. I think they are looking at how we get through the winter before they...

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