Soft toy story

Dream International’s CFO Young Lee explains how his company is finally reaping its reward after four consecutive years of losses.
Dream International's CFO, Young Lee.
Dream International's CFO, Young Lee.

The outbreak of Sars in 2002 marked the beginning of a downward cycle for Hong Kong-listed Dream International, one of the world’s largest plush toy manufacturers by revenue. However, Young Lee, the company’s chief financial officer and executive managing director, picked up a wealth of experience from the ordeal.

“The first sign of the downturn was Sars, but more signs appeared thereafter,” said Lee, whose company registered gross profits of HK$252 million $32.5 million in 2009. Sars was particularly damaging to the 15% of Dream International’s business focused on original design manufacturing ODM. Here toys are manufactured according to in-house designs that require customers to visit the company...

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