So whatÆs ABN up to?

ABN AMRO has finally finished its internal reorganization. Richard Orders, executive chairman & CEO, ABN AMRO corporate finance Asia, explains the new structure.

Q ABN AMRO has been restructuring its investment banking operations. How does the new sectoral approach work

A Weve tried to develop a more focused structure. We now have five sector groups integrated energy, telecoms-tech-media, FIG, public sector, and diversified with the latter focusing mostly on consumer goods and automotives. They are responsible for marketing and selling the full product range of the group. Weve identified our major clients under four headings priority, core, key and low maintenance. So there is a different degree of focus depending on where the client sits. The marketing and origination process is a partnership between client people and the corporate financiers, who will tend to...

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