Shandong Ruyi dresses up with SMCP acquisition

The Chinese textile manufacturer bought the French mid-range clothes company in an effort to build profitability, downstream reach and maintain its core business.

Shandong Ruyi Technology Group has agreed to buy a majority stake in French fashion group SMCP in a deal that points the way for other struggling Chinese textile producers by securing sales streams for its core business and improving its access to China's growing affluent.

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