SG Private Banking pulls Baer

Former Credit Suisse Private Banking bigwig takes on marketing head post.

Pierre Baer, formally head of Credit Suisse Private Banking for Southeast Asia, has been appointed to a newly created role at SG Private Banking Asia Pacific as executive director, regional head of marketing for the region.

In the new Singapore-based role, Baer will oversee the business development functions for SG Private Banking, managing the development of its marketing teams in North Asia and South Asia, as well as trust services. Additionally, he will be heavily involved in overseeing the expansion of its strategy of asset diversification from Europe to Asia.

For the past five years, SG Private Banking's assets under management have been growing consistently and robustly...

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