RBS Coutts appoints new market head

The new role for Mark Brider underscores the growing significance of Malaysia and Singapore to RBS Coutts.
RBS Coutts, the international private banking arm of The Royal Bank of Scotland, has appointed Mark Brider as market head of Singapore and Malaysia.

Brider joins RBS Coutts with more than 25 yearsÆ experience in the RBS group, most recently as head of RBS International, the offshore banking division of RBS in Asia.

Based at RBS CouttsÆ international headquarters in Singapore, Brider will lead the Singapore and Malaysia market team to further develop RBS CouttsÆ client-focused strategies in these markets.

He will report to Raj Sriram, head of private banking, Singapore. ôMark brings with him strong leadership, coaching and sales management qualities. We are confident that he will be able to successfully lead our Singapore and Malaysia market team and help us further develop our client focused strategy in these markets,ö says Sriram.

RBS Coutts is represented in Asia by branches of RBS Coutts Bank in Singapore and Hong Kong. The Hong Kong branch officially commenced business in 1994; while the Singapore branch opened in 1995. The bank also has a representative office in Tokyo.

It moved its international headquarters to Singapore from Switzerland in 2006 and has embarked on a growth trajectory over the last few years. In 2007, the pure-play private bank grew its business by more than 50%; and during the last two years, staff numbers grew by 65% to more than 500 employees in Asia presently.
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