Now we're talking

A fresh merger among IndiaƆs top mobile phone companies has created a definitive market leader, even if it does have an unfortunate name.

Its an elegant way to change a name you hate. When the great Indian business houses of Birla and Tata merged their mobile phone assets last year, the new entity was quickly given the name Batata by the rickshaw public.

Unfortunately the name Batata means potato in the local Marathi language and this was a particular source of annoyance to the scion of the Birla empire. While the United Kingdom and Hong Kong may have spawned a company called Orange, a cellular company with the name Potato didnt seem to have the same zing.

Luckily, the name will be eradicated by yet another merger with the Chandrashekar-controlled mobile phone company BPL....

FinanceAsia has updated its subscription model.

Registered readers now have the opportunity to read 5 articles from our award-winning website for free.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences.

To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222

Article limit is reached.

Hello! You have used up all of your free articles on FinanceAsia.

To obtain unlimited access to our award-winning exclusive news and analysis, we offer subscription packages, including single user, team (2-10 users), or office-wide licences. To help you and your colleagues access our proprietary content, please contact us at subscriptions@financeasia.com, or +(852) 2122 5222