Its an elegant way to change a name you hate. When the great Indian business houses of Birla and Tata merged their mobile phone assets last year, the new entity was quickly given the name Batata by the rickshaw public.
Unfortunately the name Batata means potato in the local Marathi language and this was a particular source of annoyance to the scion of the Birla empire. While the United Kingdom and Hong Kong may have spawned a company called Orange, a cellular company with the name Potato didnt seem to have the same zing.
Luckily, the name will be eradicated by yet another merger with the Chandrashekar-controlled mobile phone company BPL....
