New trade role for Bruce Alter at JPMorgan

Asia takes the lead from New York by reshuffling its senior trade finance executives.

Bruce Alter has been promoted to head JPMorgan's regional trade finance services following on from other senior trade appointments announced at the New York headquarters late last year.

Based in Singapore, Alter has been managing marketing and strategy for the bank's treasury services division since 1998. In his new role, Bruce will have direct responsibility for driving trade product strategy, product management, and PL financials across the region, says Paul Simpson, global trade head. Another key component of this role will be further building on the JPMorgan trade finance reputation in the region and increasing the current client base.

Alter moved to Asia in 1993 and held various trade and cash management...

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