new-star-pursues-distributors-in-asia

New Star pursues distributors in Asia

Cobus Kruger explains the asset-management firmÆs institutional and wholesale strategy.
New Star Asset Management, a $35 billion fund house based in the United Kingdom, has hired a director of its mutual funds business, Cobus Kruger, to help extend its global distribution relationships to Asia and other regions.

Although the firm has a strong retail brand name in the UK, where it works with fund aggregators and financial planners, it prefers a purely institutional or wholesale approach elsewhere. Life insurance companies are an important plank and KrugerÆs job is to develop and nurture these relationships internationally.

A native of South Africa, he has worked for funds of hedge funds and life insurance companies before New Star offered him a role in December 2005.

Fund managers...
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