E-commerce integration

NetEase to focus on games business

After selling its e-commerce platform, and attracting capital for music streaming and online education, NetEase is trying to show the world that it is focused on its game business.

Several banks have recommended a “buy” rating for NetEase’s shares after the internet company sold its cross-border e-commerce platform to rival Alibaba last week.

JP Morgan, Guotai Junan Securities and China Merchants Securities are all upbeat about NetEase after it sold NetEase Kaola, its e-commerce business for $2 billion.

Although a leading player in the Chinese internet market, NetEase has always appeared to be an also-ran in other businesses. Apart from its mainstream gaming business, it has tried e-commerce, online music streaming, a search engine business and online education.

But the sale of its e-commerce platform has sent...

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