Managing performance through feast and famine – the CFO’s role

Delivering targeted, relevant commercial information to the business is the most significant way in which the CFO and their teams can add value, says a report from Ernst & Young.

For more than a decade, studies such as Ernst Young’s DNA of the CFO, have clearly recommended that CFOs should act more strategically and more commercially, helping to improve performance through the timely sharing of informed insight with business decision-makers but in practice, this is still rare.

The credit crunch and subsequent recession has left a significant number of organisations struggling to adapt, with the finance functions of businesses in affected sectors focusing on reducing costs in an attempt to protect profits in the face of stagnating or falling revenues. Poor understanding of cost drivers, cost profiles and, ultimately, what leads to margin contribution, left many organisations arbitrarily...

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