Macau bounces back as casinos adapt to two 'new normals'

Mass-market consumers and non-gaming investments will become prominent features for Macau casino operators and other investors as the city shifts away from its Las Vegas image, despite the recovery in gaming revenue.

Following three years of near-zero arrivals, tourists are flooding back to Macau. The city known for its architectural blend of European and Chinese buildings as a backdrop to casino halls welcomed 28 million visitors in 2023, accounting for more than 70% of 2019’s pre-pandemic levels.

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