Lexus: The Relentless Pursuit of Perfection, by Chester Dawson

The amazing story of how a parochial Japanese company shook the luxury car market to its foundations.

This book tells the story of how the unsung manufacturer of lorries and cheap small cars propelled itself to the No. 1 position in the US luxury car market shortly after the launch of its flagship model in 1990

Few people will be able to resist the underdog appeal of Toyota's stunning foray into the international luxury car market, long locked up by the increasingly complacent and arrogant European manufacturers.

It wasn't just the Europeans. The US big three car makers were also producing plenty of poor quality and over priced cars until the Lexus, engineered with a slavish devotion to quality and the most modern technology,...

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