Jardines' PR offensive

Long the butt of negative media comment, Jardines has started to grasp the concept of PR.

For the first time in its 150-year, history Jardine Matheson is attempting to mount a PR offensive. Stung by consistent carping from minority shareholders such as Brandes, Jardines ruling dynasty, the Keswicks, have gone on the public relations offensive.

A barrage of press releases have been hitting our fax machine in recent weeks. It is an interesting change of direction for a firm that has traditionally viewed the media as little more than an irritant.

And there is evidence that it is being proactive with information. It actually accompanied its results statement with data comparing its stock performance favourably with its peer group.

Its latest press release is another attempt to address the firm...

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