Let's face it, HSBC is no better or worse than the other top sub-custodians in Asia, such as Standard Chartered and Citibank, when it comes to standard services that clients nowadays have taken for granted. Five years ago clients could pick out the best custodian by ticking off a list of technical requirements. Today it's the intangibles that count, things such as having skilled people on the ground, good relationship with local authorities and being able to represent the clients' interests at all times. For many clients, these intangible qualities are the reasons why HSBC remain the lead sub-custodian among the other providers that they also use in the region.